Viva la Evolucion

When you have an established company or established brand, but your logo is starting to look it's age, what do you do?  There's really only two options, revolution or evolution. When it comes to updating your companies image it doesn't have to be a revolution, in fact, it's often better to for your brand to evolve. If you've been around a while you have customers, you have a following, but when you want to make a change to bring in new customers you have to be careful not to forget about the ones that are already paying your bills.

Take a look at Pepsi. They've been around since 1898.  Every few years they've tweaked their logo slightly to stay relevant in the ever changing market place.

From 1898 to today, the logos are drastically different, each perfectly representing the era they were developed for, but when looking at the progression it's easy to see how each grew into the next.

So if you're current logo is starting to look a little rusty, don't toss her aside forgetting all the good years you've had together and look for a newer model. Remember all the history you have together, and consider a tune up and fresh coat of paint.  Your logo and your business will thank you!

Hipster Ipsum: The greeked in text with a Portland State of Mind

When working on a design project that is just too cool for for plain old Lorem Ipsum, you now have options!  I have come across Hipster Ipsum before but have finally needed some hip fake text. It looks real and if if you actually take the time to read it you'll definitely find the name for your next garage band; mine is Stumptown Mustache Truffaut.

Don't really have much else to say, beside the fact that it's cool, so enjoy a few verses of Hipster Ipsum below.

Single-origin coffee marfa wayfarers sartorial chillwave chambray quinoa thundercats. 8-bit retro letterpress pitchfork, ethical portland forage pour-over you probably haven't heard of them typewriter lomo gentrify. Leggings beard butcher vinyl, tofu craft beer viral cliche carles bicycle rights post-ironic chambray truffaut. Marfa blog dreamcatcher mustache logo Austin. Hella mcsweeney's gastropub, selvage irony post-ironic four loko sustainable aesthetic blog truffaut fap. Yr flexitarian squid, organic Austin beard master cleanse food truck readymade occupy. Thundercats wes anderson carles, tofu truffaut cray tumblr echo park forage pitchfork polaroid.

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Direct trade pop-up dreamcatcher, 8-bit ethnic sartorial +1 portland. Cliche brunch echo park chillwave locavore, chambray squid skateboard aesthetic organic tumblr hella. Polaroid williamsburg organic, gluten-free banksy occupy 3 wolf moon kogi put a bird on it shoreditch. Marfa vegan viral synth pop-up, Austin skateboard terry richardson put a bird on it farm-to-table authentic messenger bag sriracha locavore. Shoreditch 3 wolf moon gentrify narwhal scenester, cardigan PBR pinterest carles yr vice farm-to-table before they sold out. Narwhal forage put a bird on it, four loko post-ironic occupy logo vegan hella. Pickled selvage fanny pack jean shorts, keytar craft beer narwhal ethical stumptown mustache truffaut.